How OCTA enabled HelloFresh UK to hire 750+ candidates in just 5 weeks!

Who are HelloFresh?

HelloFresh SE is a German publicly traded meal-kit company based in Berlin, Germany.

It is the largest meal-kit provider in the United States and also has operations in Canada, western Europe, New Zealand, Sweden and Australia. It has been listed on the Frankfurt Stock Exchange since its IPO in November 2017.

The HelloFresh Vision.

To provide each and every household in its 9 markets with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping and no hassle required.

Officially
founded in 2011.

Employees
Circa 10,000

Production & fulfilment worldwide.

The Objective

Growth & velocity created massive people requirements.

The growth of HelloFresh in recent years has been nothing short of stratospheric. This growth has also fuelled the business’s need to realise smarter, more efficient ways to on board the right people into the business.

With the build of a new site in the UK to service market demand, they needed a solution that truly automated the screening and onboarding process.

Site recruitment & staffing.

Nuneaton in the UK was identified as the next centre for their expansion.

The recruitment of 750+ people under normal circumstances would have been a great enough challenge, but under the constraints of Covid this called for a truly scalable, rapid to deploy and intuitive solution.

The Solution

Quick to deploy platform.

HelloFresh’s UK CEO and their Head of People came in contact with One Call to All when reviewing digital solutions that were capable of enabling the recruitment of high volume staff.

OCTA quickly customized and deployed a seamless and fully automated experience to HF from the ground up; application to onboarding - all in less than 2 weeks. Additionally, we ensured that the onboarding experience was delivered in line with all the Covid requirements.

Employer Branding & Realtime Candidate Data

The whole of the candidate experience was built within HelloFresh’s brand guidelines, ensuring the employer brand was “hard wired” into the platform.

Additionally, the platform delivered realtime admin panels on the status of all the candidates enabling better strategic decisions and the optimisation of people and resources.

Engagement & Ongoing Activation

The platform is also used to generate greater engagement and activation of the workforce - notifying them of shift changes and changes to working practices in an instant and providing live feedback and confirmations.

“We have been impressed at their responsiveness and commercial partnership and with their products we successfully landed the biggest talent and employer branding initiative ever in the history of the company.

Thank you and looking forward to more partnerships in the future.”

Marie Helson, Director of People, HelloFresh

The Future

We value HelloFresh and love their forward thinking approach to the smart deployment of automated and unified communications.

We are looking further into their business with them to identify opportunities where digital automation and outreach can enrich the experience of their customers and supplier partners at the same time as building brand, delivering rich data points and eliminating operational costs.

Looking to make more money, save time & reduce stress?

If you are looking to transform and grow your business through automation, we are delighted to get you set up. Hit the button below to get started with OCTA today or hit us up on our Contact Us page if you want a quick demo.

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