How Crooton used OCTA to help its clients deliver a stellar candidate experience

Who are Crooton?

Crooton is a UK limited company that blends fixed price recruitment and advanced geo-fencing technology to massively reduce the cost and time to hire for companies across all verticals in the UK and Europe.

Being the first to market in recruitment with geo-fencing has given them massive traction and flagship clients including the NHS, AM Fresh Group and Stagecoach.

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The Crooton Vision

To enable the companies they work with to thrive, grow and dominate their markets by sourcing the best talent for them in a quicker, smarter and more cost effective way.

founded in 2019

Circa 20

Recruitment & staffing
solutions across Europe

The Objective

To understand the jobseekers experience in a client specific way.

Crooton’s rapid growth has been fuelled by its ability to seamlessly integrate meaningful tech into the solutions it delivers to its clients.

Crooton have become synonymous with providing prime market intelligence to their customers and as such they wanted a solution that could capture real time candidate experience and engagement insights.

Adding value through insights.

Crooton wanted a solution that would give real insights into the candidates experience for their customers thus enabling them to add even more value to their clients by advising them on the best ways to maximizing their employer brand.

The result was Crooton’s customers further reducing their cost and time to hire, inevitably maximize employer brand and optimised candidate engagement.

The Solution

Rapid Mass Outreach & Engagement

Crooton’s CEO came in contact with OCTA when reviewing digital solutions that were capable of capturing and tracking candidate sentiment and experience.

OCTA quickly customized and deployed a seamless and fully automated candidate experience survey for Crooton from the ground up; application to onboarding - all in less than 5 days. Every applicant (successful or otherwise) was then afforded the opportunity to share their experience and share their ideas on how it could be improved from their perspective.

Employer Branding & Realtime Candidate Experience Insights

Everything we delivered sat within Crooton’s exacting brand standards and as such maximised and captured data about the candidate experience at every key stage of their client’s recruitment journey.

All this data was ported into a dashboard that gave Crooton real time visibility and as such they were able to advise their clients on how to amend their processes to optimise employer brand every step of the way.

“OCTA quickly grasped exactly what we needed to achieve for our clients and they exceeded our expectations with what they delivered and how they did it.

The insights we have got for our customers have served to cement our relationship with them and importantly helped them maximise their employer brand and the jobseeker experience.”

Stephen Anderson, CEO, Crooton.

The Future

“We really value Crooton as they are pushing the apron in recruitment by blending rectech in really creative ways and love their forward thinking approach to the smart use of automated and unified communications.

More importantly they help us understand how our platform in a broader sense can enrich the candidate experience and get people into jobs quicker.”

  • Chris Smith, CEO, OCTA

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